Mental health comes first. In our society, it is too often overlooked and we want to change that. With each sale, 5% of the profits will go to the Child Mind Institute and other leading mental health charities. The Child Mind Institute is an independent, national, nonprofit organization, devoted to transforming the lives of children and families struggling with mental health and learning disorders.
Lack of awareness and the stigma associated with mental illness prevents the treatment of many children and other individuals. We're here to talk about mental health and demystify mindfulness. Efforts for a better world start with the individual mind. Through our products, we intend to normalize the importance of a healthy mind and bring awareness to mental health worldwide.